Google Posts Sustainability Update, Yet Lacks Frankness on Russia Ads

via Google Posts Sustainability Update, Yet Lacks Frankness on Russia Ads


This week, Google released its sustainability report for 2016, which the company described as a “landmark year” due to its progress on environmental goals. The Silicon Valley giant touts its technology solutions as providing high-speed data solutions that are “less energy intensive” than other offerings in the marketplace. Google’s various cloud platforms are also billed as a way in which users can learn new technologies, share ideas and connect their way to new economic opportunities.

But to those who want information on how Google is approaching risks such as the Russia ad buys during the 2016 U.S. presidential election, the company so far has been silent on how it plans on addressing this problem and similar challenges that could occur in the future. Just as Facebook and Twitter have come under scrutiny for their roles – or lack of oversight – in the dodgy advertising tactics that occurred during last year’s campaign, now Google is in the spotlight as several news sources have revealed Russian-bought ads were placed on Gmail, YouTube and other platforms the company supports.